Labour shortage and lethargy are one of the biggest issues which face businesses today. And it takes more than simply putting an ad on TradeMe or Seek to get any traction. What every business needs is a staffing strategy.  Here at MunaHR we have developed a three-step strategy for attracting great people to your business.

Step one, have a clear message. You know what you’re looking for, so make that clear to potential candidates. But going beyond simply what you're looking for, make sure you know what your ideal team member is looking for as well. Highlight the opportunities you will provide, such as career growth, training, work culture and competitive remuneration. Communicate the value you place on your team and how the leaders in your business are figures who mentor and encourage. 

Step two, double down on your brand. Your employee brand is your recruitment brand. And this brand communicates to people looking in from the outside who you are, what you value, and how you look after your team. We know that today’s workforce is not simply looking to work for the old motivators of remuneration, they are looking for purpose in their work and for their work to be appreciated. Communicating to potential employees that your workplace comes with a stellar work culture is a sure-fire way to encourage applications. 

Step three, nurture what is already there. As previously stated, your work culture is one of the best advertisements for your employment/recruitment brand, so continuing to grow it and help it thrive is important. Your team culture should be free advertising for your business, known not only to those who work there but by your customers and those around them as well.

So, as you think about recruitment try employing our three-step strategy and use the methods accessible to you as a means of getting the best players in your business today.